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instagram is getting quite complicated

With new features to discover, updates to learn about, themes to maintain, algorithms to understand, Instagram can be extremely overwhelming.

 
 

I know how you feel

It's hard enough to juggle your overflowing inbox, your content creation schedule, and redesigning your website (again!). Then you have to figure out how to grow a frickin' Instagram account as well?!

You want the clients, you want the visitors, you want the sales.

But whenever you feel like you're actually getting somewhere with Instagram, the algorithm changes and you're back to square one.

 
 
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In fact, you're in a bit of a love/hate relationship with Instagram right now

You put so much time + effort into doing the best you can but Instagram keeps knocking you down. You want to keep on going but you feel defeated - you're on your last legs.

 
 

but, you haven't lost hope yet

You know that creating a strong Instagram strategy will help you book new clients, sell more products, grow your blog, build your email list, and more!

You want to create an Instagram account that you're proud of but it's a lot to get your head around - especially if you're going it alone (#SolopreneurLife).

you know you want an effective instagram but you don't know where to start.

 

Want the free version?

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Sign up to join my free 5 day email course, Find Your Theme!

Don't worry - I won't send you any spam! Not even the tinned kind ;) Powered by ConvertKit
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your feed doesn't flow

You're not happy with your Instagram photos as they are. Your colours are inconsistent, the images are off-brand, and you find yourself just posting for the sake of it.

You're worried that your lack of consistent content is letting you down and deterring your ideal audience away.

 

you're struggling to find your target audience

With over 700 million monthly users, it's no wonder you're struggling to find where your peeps are hanging out on Instagram. You need to find your target audience so you can turn them into loyal customers and blog readers!

 

your following is growing but your engagement sucks

Your Instagram is attracting new followers, but your not seeing a change in what really matters: your comments, clicks + conversions. While your follower count climbs up, your blog and business growth remains stagnant.

 
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you're sick of sleazy strategies

Join the club, pal! We're all sick of automated comments, the follow/unfollow method, and salesy posts on Instagram. 

You want to learn how to remain authentic on Instagram alongside making sales and booking clients. You don't need to be salesy to make sales!

you have a feed you're proud to call your own

You're creating beautiful content that aligns with your branding! Your posts are attracting your ideal audience and helping you convert followers into blog readers, clients + customers.

 

you have a solid foundation for your Instagram

You've taken the plunge and started an Instagram account - and it ROCKS! You can stop scrambling to find your feet on Instagram and start working on achieving your blog and business goals!

 

you've built an engaged community

You're getting more and more visible on Instagram and you're attracting your ideal audience with content they LOVE! You find your community flourishing around you and, best of all, you know how to make the most of it.

Your followers turn into loyal blog readers, email list subscribers, client leads, and regular buyers. You never knew Instagram could be such a powerful tool for your blog or business!

 

you have a clear + intentional strategy

You have an actionable + easy to implement strategy that will help you grow your community, drive traffic to your blog, turn followers into clients, and comments into sales.

 

your blog or business is growing by the day

Your account is sending ripples throughout your blog or business. One comment turns into a private message and, before you know it, you've booked yourself a new client!

"Before Instagrowth, I was using Instagram without a purpose.

I didn't have much of a plan aside from posting frequently. Zoe showed me how to strategically use Instagram to increase my following and engagement in a way that is meaningful to my business.

I'm not even done with the course and I've already seen an improvement! Instagrowth is the perfect course for anyone who is looking to up their Instagram game and get results!" - Allyssa of Allyssa Barnes

 

learn the step-by-step strategy to authentically grow your Instagram account in 30 days

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Instagrowth is an effective and actionable e-course + online community that will help you take your account from 😩 to 😍

My simple step-by-step system will guide you through building a strong foundation for your Instagram, creating killer content, and making authentic connections with your target audience.

Engagement + authenticity are pillars of this course. Instagrowth isn't the promise of hundreds and thousands of faceless followers. It's a series of intentional steps that will help you grow an engaged and loyal community.

 
 

oh hey, i'm zoe

I help online creatives conquer overwhelm and get intentional on social media.

Here I am at the Harry Potter Studio Tour in London. I’m a Ravenclaw, by the way πŸ˜‰

I went from Events Management graduate to social media account executive in London to starting my own business in February 2016. At the time, I had no clue what I was doing and it took me a while to find my feet on Instagram.

But when I did start to implement my strategy, my engagement increased, sure - but my blog and business visibility skyrocketed. 

Keep reading to see my Instagram was like before and after my strategy.

 

before i had an instagram strategy ...

Before I started implementing a strategy, my account was a hot mess.

My engagement rates were low. I didn't use hashtags so my average engagement was around 4 likes per post (on a good day).

I had about 300 followers, which would have been great if they were my ideal audience - alas, they were all friends and family.

My account was fluctuating up and down and I wasn't gaining any new readers to my blog through Instagram.

I wasn't posting with intention. I was uploading inconsistently with mis-matched photos. I expected results but it's no wonder I didn't reach them.

 

... and now?

Since I started implementing a strategy to my Instagram account, my focus has shifted from growing my follower number to increasing my engagement rates and conversions.

My biggest client to date found me on Instagram! Not to mention a whole chunk of my mailing list subscribers.

My account has reached over 2,300 followers. I may not have a million followers, but at least my tribe are exactly the people my blog and business are aimed at. My followers are engaged, eager to learn and I love them all to pieces!

My average likes and comments per post have increased by over 480%. Crazy, right?! 

 

I started my blog and business full-time in February 2016, but it wasn't until October that I started to really hone in on a strategy. I spent more time engaging with others and growing my presence on the platform. In November, it was clear that the hard work had really paid off. You can see the exact growth below - it's not hard to see when I started to put a little effort in!

Average Likes Per Post

Total Comments Per Month

 

"This course is what every business owner needs if they're looking for a successful brand and strategy on Instagram.

Even though I had a love/hate relationship with Instagram, I thought I knew most of what I needed to know about it.. But, Instagrowth took that knowledge to the next level... then to the level AFTER that. This course provides exceptional examples of what to do, what to avoid, and, most importantly, WHY.

Instagrowth provides the step-by-step instructions and strategies to help any business owner conquer Instagram... and take that love/hate relationship back to love." - Britt of Home Sweet Hyatt Studios

 
 

Look, I’m not about giving you crazy unreal expectations. I'm not going to tell you that your account will reach 100k followers in one week if you invest in Instagrowth. It won't.

It will take hard-work, and dedication to grow your account and, in turn, your blog or business through Instagram. However, what this course will do is save you a huge amount of time and effort.

You can stop Googling 'how to grow my Instagram' and start working your way through this actionable, step-by-step course with an active + downright lovely community of likeminded peeps there to support you.

 
 

HERE'S WHAT YOU'LL LEARN IN INSTAGROWTH

I will teach you my step-by-step strategy to help you authentically grow your Instagram account in 30 days. I will help you set your foundation, find your theme, create killer content, and grow your tribe on Instagram.

 
 

MODULE ZERO: LAYING THE FOUNDATIONS

This module is all about getting you prepared and ready for the rest of the course.

Discover Your Why

Your 'why' is the reason behind everything you do in your blog or business. We will talk about The Golden Circle and how this affects the purpose of your Instagram account.

Define Your Niche

You'll learn the importance of being niche and how to define your own niche. I'll also help you refine your ideal audience and create an audience avatar.

Set Your Goals

Finally, you'll set some goals for the course for accountability and focus. 


MODULE one: Perfect your profile

Let's give your profile a proper 90's rom-com makeover (think Clueless) and turn your account into a conversion machine!

Your Account Details

From your username to choosing a business or personal account, we'll cover the nitty gritty in the first lesson of this module.

Boss Your Bio

Here is where you'll create an engaging and enticing bio for your account that leaves your ideal audience craving more! You'll also learn how (and where) to add keywords into your account to maximise your reach.

Utilise Your Link

You only get one link on Instagram - don't waste it! I'll walk you through how to best use your coveted #linkinbio so you can get more readers, clients + customers on your website.


Module two: find your theme

Theme. Aesthetic. Branding. Whatever you like to call it, your Instagram needs one and this module will walk you through how to refine yours.

Brainstorm Your Content

Get creative with your Instagram posts! Learn all the different types of content you can post to Instagram and how to find out what works best for your audience. 

Setting Your Scene

Colour schemes, props + backgrounds: these are all things you need to keep your branding consistent on Instagram and create killer photos for your feed.

Troubleshooting

Do you need a theme? Is having a theme 'inauthentic'? How do I change themes? All of your questions on Instagram themes are answered in this lesson!


Module three: create killer content

By this point, you have a strong foundation, a polished profile, and a defined theme. It's time to get posting!

Creating Your Content

Get over your creative block and start creating content! Learn how to create a mini-studio in your home + how to create branded graphics.

Writing Your Captions

I'll walk you through how to set your brand' voice, how to tell your story + provide value, and become an absolute caption writing pro!

Planning Your Feed

Once you've got all this content, you'll need someone to put it! We'll look at the best Instagram planning apps out there including an in-depth tutorial on my go-to app, Planoly.


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Module FOUR: GROW YOUR TRIBE

All of this hard work won't be for nothing! Let's help you grow your engagement, build your community, + get those conversions!

Hashtags 101

Wrap your head around the mystery that is Instagram hashtags! With this lesson (and FREE access to my Ultimate Instagram Hashtag Database), you're bound to see your engagement sky-rocket!

Building Authentic Engagement

This is my juicy growth strategy! You'll learn more about Instagram's ever-changing algorithm, how to connect with your ideal audience, and how to engage with them whilst keeping everything realistic, manageable, and authentic!

Going Live

Scared to hit that 'go live' button on Instagram? I'll help you overcome your fears and utilise Instagram live.


what students are saying so far:

I know it's super important to hear from current students so here are what some of my early-bird students have been saying about Instagrowth in the online course community...

Along with access to all 5 modules, an online community, & the 80+ page course workbook, you'll also get all of the awesome bonuses below:

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ultimate instagram hashtag database

Take the time out of searching for your own hashtags with with my easy-to-use database including 2,000+ handpicked hashtags across 30 different categories! You'll also get access to my Guide to Hashtags and a video tutorial on how best to use the database. Click here to learn more about it!

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exclusive online community

This isn't just a course you take on your own. No, siree! Instagrowth has it's very own private Facebook group where you can get feedback, ask for support, gain accountability, and more! You'll also get direct access to me when you most need it! This group is super active and we're ready to welcome you with open arms!

guest expert lesson: time-management

Eager to jump into Instagrowth but worried you won't have the time to do #AllTheThings? We've got you covered. Abbi from Successful Freelance Mom jumps into the course to teach you all about how to make the most of your week. Abbi also gives you the tools you need to conduct your own time audit!

exclusive Planoly discount

Looking for an app to visually plan your Instagram posts? I've got your back! Planoly is my go-to planning app that I've been using to plan my own grid for over a year. If you sign up to Planoly through Instagrowth, you'll get a whole one month free! 

 
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#Nofilter plan

Access to all 5 Modules

Printable 80+ page course workbook

An invitation to Facebook community

Ultimate Instagram Hashtag Database + Guide To Hashtags 

Guest expert lesson on time-management

Exclusive offer with Planoly

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just the workbook...

Interested in a more affordable option? This is where the course workbook comes in.

The 80+ page printable course workbook contains every lesson in the online course, as well as every worksheet and guide included in Instagrowth.

If you purchase the workbook, you'll also get a discount code to save $47 if you decide to upgrade to the full course

 
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when you order...

1. You will be taken to a checkout page to select which plan you'd like to join and proceed to enter in your payment details.

2. I'll email you with your unique account logins to access the course within 24 hours of your payment but you'll get links to join the Facebook group and get access to my Hashtag Database immediately.

3. Now comes the fun part! When you get your logins you'll be taken to The Learn Lounge, where the course is hosted. Here you'll be able to download the 80+ page workbook, see the whole course overview, and dive into the first lesson!

"I'll admit I never 'got' Instagram before I started Instagrowth. 

So I started an entirely new account for my newest blog when I went through Modules 0-2.  I created a posting schedule, set up Planoly and created Canva templates for each day of the week.

Three weeks later and I have nearly 200 followers and am starting to see clicks from my posts to my website I feel I understand Instagram better simply down to Zoe's easy to follow course.  And I haven't even finished it yet!" - Angela of The Blogging Blog

 

"I took Zoe Linda's #Instagrowth course and loved it.

I had been on Instagram for some time but wasn't engaged with the platform and had really lost direction. This course helped me get more focused in my posting strategy, tighten up my bio and start connecting with a lot more people.

The modules are easy to follow and full of useful information. The recommended tools and links help you find the best way to make Instagram work for you and cut down on those baffling "Where to start?!" thoughts.

Finally, the "Growth strategy timetables" were the ultimate gift. I've downloaded them and really envisage these will help me build on the work I did during the course and help me grow my Instagram presence even further without feeling overwhelmed. This course was definitely worth both the time and money - I certainly recommend it!" - Donna of Donna Brown

 
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how will the course be delivered?

I know not everyone learns best by only watching videos, or reading text, or listening via an audio file, which is why I'm offering all three forms throughout the course. 

The course is primarily text-based (and, I believe, is best consumed this way), but most lessons will have an audio recording. The more meaty lessons will also have video presentations and tutorials!

However, I'm working to add audio and video to every single lesson in the future.

I'm a very visual learner so I've made the lessons very easy to read with images, headings, and clear actionable tasks. So don't worry - there are no big, dull lumps of text over here!

I've also created a printable course workbook with every thing you learn in the course. Let me reiterate that. It's not just worksheets and checklists - it's every πŸ‘ single πŸ‘ thing πŸ‘ you learn in the course.

If I order the course, when will I have access?

You'll be emailed your unique logins for the course within the first 24 hours of enrolling! In the meantime, you'll be able to join the course community on Facebook and you'll have access to my Ultimate Instagram Hashtag Database.

Who is the course created for?

You! Instagrowth was created with budding bloggers, content creators + creative business owners in mind but I'm confident that the strategies and lessons will apply to anybody across any niche.

I'm starting to lose hope with Instagram. Will this course really change things up for me?

I think I'll let Britt answer that question for you:

"Even though I had a love/hate relationship with Instagram, I thought I knew most of what I needed to know about it.. But, Instagrowth took that knowledge to the next level... then to the level AFTER that. This course provides exceptional examples of what to do, what to avoid, and, most importantly, WHY.

Instagrowth provides the step-by-step instructions and strategies to help any business owner conquer Instagram... and take that love/hate relationship back to love." - Britt of Home Sweet Hyatt Studios

Where is the course hosted?

Instagrowth is hosted on my new online course website The Learn Lounge. The website has a free membership but Instagrowth is only accessible via your unique login details, which you'll receive within 24 hours of enrolling in Instagrowth.

The course is available 24/7 all year round, and will be available on desktop, mobile, and tablet so you will be able to get your learnin' on anytime, anywhere.

How is the course delivered?

The course is primarily text-based with downloadable worksheets via PDF but most lessons will also have audio recordings and video presentations. Some lessons also have bonus video tutorials and links to relevant resources elsewhere.

What's in the printable 80+ page course workbook?

To put it simply, everything involved in the course (minus the videos - it ain't magic). You'll have each of the lessons word-for-word as well as the worksheets and guides you can download seperately on the website!

I'm UK based. Would it be possible to purchase the course in Β£GBP?

Me too! I offer my products in $USD because the majority of my audience are based in the US but I'm more than happy to chat if you'd prefer to purchase the course in good ol' British pounds. Just drop me an email at hello@zoelinda.co.uk and we'll chat.

Do you offer any refunds or guarantees?

You bet! I'm confident that the strategies in Instagrowth will help you grow your Instagram account. I'm giving you a full month to go through the course and implement my strategies.

If, for some reason, the course isn't getting you any results, I'll happily refund you the full amount of the course up to 30 days after your purchase. Your Instagram won't grow without any effort so I'll need to see that you've put work into the course before you request a refund.

What if I don't have an Instagram account yet?

No worries, pal! This course will work whether you have an Instagram account yet or not - the fundamentals are same either way.

The course will take you through how to define the purpose of your account, how to hone in on your ideal audience, how to utilise your bio, teaches you an actionable strategy etc. What it doesn't do is teach you the tech tutorials of actually setting up an Instagram account, uploading photos, etc.

I already have your hashtag database. Will this make the course cheaper?

Thanks so much for already investing in my hashtag database! Unfortunately, as this is a bonus, it does not decrease the value of Instagrowth.

My question isn't answered here...

No worries! Just send me a message using the chatbox on this website or you can drop me an email at hello@zoelinda.co.uk :)